![]() With these, ecommerce companies enjoy not only speedier image load times, but also an extra level of security. There’s also a content delivery network, or CDN, that helps by routing queries by geolocation. This can serve pages more quickly to repeat visitors. There are many tools available to help pick up the slack, but you’ll definitely want to get a caching plugin. Prioritize speedĪs consumers’ attention spans wane (a recent survey said they’re roughly eight seconds now), you can’t afford a slow-moving website or lagging image load speeds to stand in the way of conversions. “Image sitemap information helps Google discover images that we might not otherwise find (such as images your site reaches with JavaScript code), and allows you to indicate images on your site that you want Google to crawl and index.” 5. ![]() Here’s what Google has to say about image sitemaps: However, when your online business relies on the ability to sell individual products, you can improve product images by getting them to rank in search as well. Typically, we’re told to focus on creating a sitemap that includes all indexable pages. Create an image sitemap Photo: INPIVIC via Visualhunt / CC BYĪ sitemap is an XML file you submit to search engines to tell them about the content on your website. For example, I worked hard on this real estate website to optimize images for search. Take the keyword you used to describe a photo, and then use it it the title and description on the product page. In addition to the right descriptive text for photos, surrounding text should tell a consistent story about the product. The more consistent you are in describing the content of a photo (or page), the more search engines will respond. Include an alt tag for your image that also includes the keyword.Add a description to the uploaded image that includes the same keyword the file name used.Rename your file before uploading it with a name that’s descriptive of the photo.Search engine optimization (SEO) can improve product images just like any of the written content on your site. Pro tip: If you absolutely can’t get access to a DSLR camera, or don’t have the funds to hire someone who has one at their disposal, there are other inexpensive tools you can use to create pro product photos. To preserve the crispness of your photos, you’ll also need a WordPress theme that supports retina-ready images. In order to achieve this look, your products should be photographed using a high-quality DSLR camera. This is usually what’s known as “retina ready.” Basically, there are more pixels within a square-inch space, making an image look sharper and clearer than those that aren’t retina ready. Let’s talk about what makes an image pixel-perfect, regardless of the device or screen shoppers use to view them. “High-quality” can mean a number of things looking to improve product images. Use high resolution to improve product images Provide context to improve product images.ġ.Use high resolution to improve product images.With that in mind, let’s examine 15 ways to improve product images and boost online sales in the process. There’s a lot more involved with optimizing product images. These days, digital storefronts don’t succeed on the merits of a single product photo and one-line description. Now, when we talk about merchandise in online stores, we mean product photos and corresponding descriptions. ![]() It’s more about setting up your merchandise properly - the first time - so there’s little upkeep later. Yet, there’s still work to be done in this area. But you don’t have to worry about someone damaging items or haphazardly putting them back where they don’t belong. With your digital storefront, there’s no associate to check on and organize merchandise. And if you can sell them visually, the quality of the product - how it looks, how it feels, how it works - takes care of the rest. You understand the appearance of items is what entices customers to get up close. digital storefrontsĪt a physical storefront, you’d likely have a sales associate regularly walk through the store to ensure items hang on the right racks, shelves are faced, and there aren’t visible signs of damage to any products. For example, there’s a possibility that you might have to improve product images to effectively snare your customers’ attention. The only thing that really differs between those two retail experiences is execution. You need to be available when customers want to shop. When you think about it, running an online store is no different than running a brick-and-mortar shop.
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